INFLUENCEE-QUALITY SERVICE, PERCEIVED VALUE, PROMOTIONS AND PRICES ON GOFOOD CONSUMER PURCHASING DECISIONS (Case Study at Bukit Union 2 Housing Complex Bengkong Kartini Batam)

Magneta Hisyam

Abstract


This study aims to determine the effect of e-quality service, perceived value, promotion and price on purchase decisions of GoFood consumers at Perumahan Bukit Union 2 Bengkong Kartini Batam. The type of research used in this research is quantitative research. The population of this research is GoFood users at Perumuhan Bukit Union 2 Bengkong Kartini Batam. The sampling technique in this study used total sampling with the same number of samples as the population amounted to 62 respondents. The data were obtained by using interview instruments and questionnaire instruments which had been tested for validity and reliability. Data analysis using multiple regression and hypothesis testing using SPSS version 25 test tool. The results of this study concluded that partially and simultaneously e-quality service, perceived value, promotion and price have a positive and significant impact on purchasing decisions of GoFood consumers at Perumahan Bukit Union 2  Bengkong Kartini Batam.


Keywords


E-Quality Service, Perceived Value, Promotion, Price, Customer Purchase Decision

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References


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DOI: https://doi.org/10.33373/icms.v1i1.19

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