2025. THE INFLUENCE OF SOCIAL MEDIA BASED EMPLOYER BRANDING, JOB SEARCH SELF-EFFICACY, AND CAREER CENTER SUPPORT ON JOB SEEKING INTENTION AMONG GENERATION Z STUDENTS AT UNIVERSITAS ISLAM RIAU. PROCEEDING OF INTERNATIONAL CONFERENCE ON MULTIDISCIPLINARY STUDY. 3, 1 (Dec. 2025), 234–242. DOI:https://doi.org/10.33373/j3zvad42.