SOCIALIZATION OF THE ANTI BULLYING MOVEMENT TO PROMOTE AWARENESS AND POSITIVE BEHAVIOR AMONG ADOLESCENTS AT SMPN 48 AND SMAN 22 BATAM

Abstract

The Community Service Program (KKN) conducted by Group 20 of Universitas Riau Kepulauan took place in Pecong Village, Belakang Padang District, Batam City, focusing on an anti-bullying campaign. The program targeted students from SMP Negeri 48 Batam and SMA Negeri 22 Batam, who are considered vulnerable to bullying behavior. A participatory approach was applied through interactive discussions, video campaign creation, and role-play simulations. The activities included initial coordination with schools, socialization of bullying issues, and the production of a “Stop Bullying” video at SMP Negeri 48, followed by role-play sessions and reflection activities at SMA Negeri 22. The results indicated a significant increase in students’ understanding of the definitions, forms, and impacts of bullying, as well as the development of empathy through direct experiences of acting as victims, perpetrators, and bystanders. Students’ enthusiasm was evident through their active participation in discussions and creative campaign production. Overall, the program successfully enhanced awareness of the importance of building a safe and child-friendly school environment, serving as an initial step toward a sustainable anti-bullying culture in island-based schools