SOCIALIZATION OF MSME FORMATION TO THE COMMUNITY

Abstract

The rapid growth of the digital economy has shifted consumer behavior toward online-first preferences. However, this transformation has not been fully matched by the digital adoption of Micro, Small, and Medium Enterprises (MSMEs), which form the backbone of Indonesia's economy. The low level of digitalization limits MSMEs’ competitiveness, particularly in an increasingly digital marketplace. This community service program aimed to assist MSME actors in Batu Merah Subdistrict in their digital transformation through practical interventions, including the creation of promotional websites using Google Sites, business email setup, business location registration on Google Maps, and education on QRIS-based cashless payment systems. The program was implemented over a four-week period through direct visits to five local MSMEs using a combination of educational and technical approaches. The results showed that all MSMEs successfully established basic digital assets (websites and business emails), while the Google Maps registration process faced verification challenges due to technical and location-related constraints. The QRIS socialization was well received, but adoption remains low due to limited understanding and the continued dominance of cash transactions. In conclusion, the program effectively improved the digital visibility and professionalism of MSMEs, though further support is needed to enhance cashless transaction adoption and fully utilize global digital platforms. Continued collaboration with local authorities and financial institutions is essential to ensure the long-term success of MSME digitalization in the region