ECONOMY DIGITALIZING MSME BOOKKEEPING THROUGH MYBISNIS APPLICATION AS AN ECONOMIC LEARNING MEDIUM IN RW 16, KAV. BUKIT SEROJA, BATAM

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia’s economy, yet many still face challenges in financial management, particularly in bookkeeping. Most small business owners in RW 16, Kav. Bukit Seroja, Batam rely on manual recording or no bookkeeping at all, making it difficult to track cash flow and prepare simple financial reports. Through the Community Service Program, a digital bookkeeping assistance program was conducted using the MyBisnis application as an economic learning medium for the community. This program applied a participatory approach, consisting of initial surveys, training on application usage, practical assistance in recording daily transactions, and evaluation of participants’ skills. The results showed an improvement in digital financial literacy, as MSME owners began systematically recording transactions, separating income and expenses, and generating simple financial reports. Beyond technical skills, the program also increased awareness of the importance of financial management for business sustainability. Overall, the program enabled MSME actors in RW 16 to become more independent in managing their businesses and provided greater opportunities for sustainable growth. Digital bookkeeping through MyBisnis proved to be an effective strategy for strengthening community-based economic independence.