EMPOWERMENT OF SMALL AND MEDIUM ENTERPRISES AND CHARACTER EDUCATION TO IMPROVE THE QUALITY OF LIFE IN KAMPUNG BAGAN THROUGH TECHNOLOGY AND SOCIALIZATION

Abstract

The community service program implemented in Kampung Bagan, Sei Beduk District, Batam City, aims to improve the quality of life of the community through the empowerment of Micro, Small, and Medium Enterprises (MSMEs) and character education. The local community faces major challenges, particularly in terms of access to higher education and limited skills in marketing local products. Therefore, this program integrates socialization on the importance of higher education for the younger generation, production skills training for MSME actors, and digital marketing training to increase product competitiveness. In addition, character education activities through open classes and stop bullying socialization in schools aim to shape a younger generation with high values of empathy, tolerance, and social responsibility. The results of this program show that MSME actors have successfully developed creativity and innovation in their products, as well as improved their marketing skills by utilizing social media and digital platforms. Kampung Bagan MSME products, which were previously limited to the local market, can now reach a wider market. On the other hand, character education activities have helped reduce the potential for bullying and created a more inclusive and healthy environment in schools. Overall, this program has succeeded in creating positive change in the Bagan Village community, raising awareness about the importance of higher education, and strengthening economic capacity through MSME empowerment. The sustainability of this program requires continued assistance, access to greater business capital, and improved managerial and marketing skills to support MSME growth in the future.