EDUCATION AND INNOVATION-BASED WASTE MANAGEMENT: BUILDING A CLEAN AND FUNCTIONAL ENVIRONMENT

Abstract

This study aims to evaluate the effectiveness of educational billboards as a medium to raise public awareness of the timing of waste decom- position and its impact on the environment. Waste, especially inor- ganic waste that takes a very long time to decompose, is one of the biggest environmental challenges of this modern era. The lack of pub- lic understanding of the waste decomposition process and its negative effects, such as soil, water, and air pollution, as well as threats to bio- diversity, are key issues that need to be addressed. Educational bill- boards, with attractive visual designs and short but dense information, are believed to be effective communication media and reach many lev- els of society, including those not exposed to digital information. This study used pre- and post-intervention survey methods with question- naires to measure the level of knowledge, awareness, attitudes, and intentions of community behavior before and after the installation of educational billboards in strategic locations. The results of this study are expected to provide empirical evidence on the role of billboards in improving environmental awareness and providing policy recommen- dations for governments and stakeholders in optimizing visual media for future environmental campaigns.